News

Enlightenment Bitches!

What’s good?!   Sometimes less is more ya know?   You can give a lot of value with actionable steps that will produce an immediate result, or you can sprinkle facts and knowledge to pique your tribe’s curiosity!   Create that spark.    Today you’ll do just that!   Unlike a value bomb, this piece of content will be more about enlightening your audience.   …

Read More

Take A Moment To Reflect EVERY Aspect Of Your Life

What’s good?!   Let’s reflect, it’s been 80 days…   Oh man, we are at day 80! How do you feel? Look at what you’ve created! I really hope this has been a great journey so far. You initially started because you wanted to bring legitimacy to your brand.   A wave that would lead with a vision and expand to build a collective culture….

Read More

Last Call! Get It Now Or Miss Out!

What’s good?!   The doors may even close forever…   Did the sentence above get you to raise an eyebrow? The notion of missing out is such a powerful tool.   Let’s get creative with it…   Oh, how was yesterday’s experiment?   You should have gathered some valuable information. Now let’s do another experiment.   You’ll need to create a sense of urgency by…

Read More

Using Word Play To Your Advantage

What’s good?!   It’s time to leverage psychology. Pose this as a question, something like: If there was a proven method that could help you [benefit from having problem solved], what would hold you back from taking action?   Be strategic on how you reply to comments here. Let a little time pass before responding to comments and when you do, be sure to overcome…

Read More

Get That Lovely Face Out There!

What’s good?!   We’re continuing to shift our focus on being interviewed by your peers. Once you’ve secured an interview(s) be sure to leverage it by sharing the interview(s) wherever you can! But lets not get ahead of ourselves…   We’ve talked about the importance of networking, of building strong connections, how many contacts you have on Facebook, Twitter and/or LinkedIn?   It’s important because…

Read More

Lay The Hammer Down! Show Them Who The Boss Is!

What’s good?!   In marketing, one of the most important things you’ll need is data. Information that will tell you if your product is viable or not.   So you’ll need more beta testers!   Continue to hammer down how serious you are about your opportunity. This is a great product, tell them why! Highlight how many spots are still available and how many days…

Read More

It’s Time To Show Them What You’re Made Of!

What’s good?!   How are your interviews going?   So far you’ve been interviewing people in and around your area of expertise… now it’s your turn!   Make social posts about wanting to be interviewed and be sure to make clear bullet points that inform potential collaborators about your areas of expertise. Be sure to interact with people who comment and solidify a locked in…

Read More

Stop The Presses! We’ve Got Another Value Bomb!

What’s good?!   With this post you are going to drop another valuable and actionable piece of content, but now you are going to show how this information has provided results for a client or an audience member. Ask for permission before tagging people or using names.   Do you know what a value pyramid is?   Social Impact – Self transcendence. Life Changing –…

Read More